With the increasing competitiveness of companies in the market and the emergence of an increasingly demanding consumer class, it has become very common and frequent to offer personalized gifts and promotional materials by companies from different segments to their clients, potential clients. and business partners.
The results can be amazing with simply delivering a freebie to the right person or group of people. Everything will depend on the company's promotional and marketing strategy, bringing excellent returns, such as increased market share and increased customer loyalty.
Other benefits that gifts can promote include: strengthening relationships, maintaining brand awareness of customers, brand awareness, customer recognition, and a clear display of affection with the recipient of the gift. more.
However, some essential precautions must be taken into account when designing promotional gifts. Giveaways and promotional items should be really useful and functional for the recipient. The usefulness of the gifts, in turn, must be totally related to the activity of their recipients, in order to make the gift a really valuable item for its recipient.
Personalized or customized gifts are preferred in communication and marketing projects, as well as very successful among their recipients, such as bottons. This is because they tend to create a sense of uniqueness, that is, they generate in their recipients a feeling of being special, since it is a unique item made exclusively for that particular customer, resulting in an even more promising and close business relationship.